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Top : General
Lacrosse country: Buick makes right turn in 2nd century

So, it is appropriate that the General Motors near-luxury division emphasizes quietness in the introduction of its 2005 LaCrosse, a mid-size sedan that replaces Century and Regal.

Operating under a mission called "QuietTuning," GM engineers improved sound-buffering and acoustic improvements from bumper to bumper in the new sedan. The effort was designed to enhance a luxurious ride and boost passenger ambience to benchmark levels.

Introduced at the 2004 Chicago auto show, the 2005 LaCrosse debuts in dealer showrooms next fall. The name first appeared on a concept car that made the rounds of the 2000 auto shows.

"LaCrosse is a very important model for Buick," said Mark D. Hines, marketing director for Buick's midsize cars. "Not only does it set the stage for renewal of our entire car line, but it replaces two models - Regal and Century - that account for almost half of Buick car sales. LaCrosse represents four key attributes that Buick will continue to emphasize: smooth power, elegant design, expertly crafted interiors and a comfortable yet responsive ride."

Scripps Howard News Service
February 26, 2004


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